"Wolff Olins created a brand around Omran’s unique approach of working in harmony with the Sultanate’s environment and natural resources. We expressed this sentiment through the idea, ‘Considered approach, Big Impact’, influencing how every stakeholder should live the brand. We helped develop a new brand architecture to support the expanded scope of business; created a new visual identity to reflect the spirit of contemporary Arabia, a brand that is built for the future; and held workshops with various functions, helping them understand, interpret and deliver the new brand in their day-to-day tasks."
Designed at Wolff Olins, Dubai. 2009.
Creative Director: Paul Owen